We do market research differently.
Our approach is what we like to call behaviour strategy,
and it’s all about helping marketers overcome their challenges in changing customers behaviour.
Behaviour strategy not only challenges the practice of traditional marketing, it puts insight back into the driving seat of strategy and execution.
Learn how behaviour strategy can improve your business outcomes ⟶
What is it?
Applying Behaviour Strategy
to the business of health
& better outcomes
Our Managing Director Neil Doyle was recently interviewed by the Word Vietnam for an article published on August 10, 2017. This article explores the seemingly rational or irrational behaviour of decision-making. To view the text in the original format, please click the following link:
Pokémon, Beanie Babies, Furbies, Tamagotchi, and now fidget spinners? What makes these products ‘go viral’ and why do kids want them so badly? Although there has been a great deal of research in this area, Margo Bergman an economist from the University of Washington suggests that it reflects the tendency of humans to look toward others for information, and this is not limited to just children!
New Zealand, a peaceful country in the South Pacific with relatively high ethnic diversity, is facing a growing number of complaints concerning racial discrimination according to the country’s human rights commission. To curb this trend, they’ve launched a clever campaign to reframe the debate within the country. Watch the campaign video here, featuring Hollywood Director Taika Waititi.
A recent study in the US found that sales for vegetables at the Stanford cafeteria jumped 25% when ‘indulgent’ labels were applied. How can you apply similar labels to your healthcare products?
The Hawthorne Effect is a cognitive bias that refers to the idea that people change their behaviour when they are observed. The Zusha campaign in Kenya illustrates how this bias can be leveraged to achieve the desired behavioural change, and in this case, save lives.
How can you nudge your customers in the right direction? To learn more about how policymakers around the globe are utilising nudges, check out this article from the Economist.
How does the appearance of an object impact its likelihood of being recycled? How important are the shapes of trashcans? Can too many recycling bins actually encourage over-consumption? Check out this article for more examples of Behaviour Science in recycling.
Medisafe has partnered with pharmaceutical companies to essentially create a ‘glorified alarm clock’ to remind patients when to take their medicine. This mobile platform focuses on adherence tech and uses machine learning to personalize the experience for each user.
Check out the article to learn more.
The ‘Choosing Wisely’ Campaign is led by the ABIM Foundation and Consumer Reports and hopes to cultivate meaningful conversations between clinicians and patients about avoiding unnecessary medical tests, treatments, and procedures. The threat are cognitive biases that impact clinician decision-making.