We do market research differently.
Our approach is what we like to call behaviour strategy,
and it’s all about helping marketers overcome their challenges in changing customers behaviour.
Behaviour strategy not only challenges the practice of traditional marketing, it puts insight back into the driving seat of strategy and execution.
Learn how behaviour strategy can improve your business outcomes ⟶
What is it?
Applying Behaviour Strategy
to the business of health
& better outcomes
A recent study in the US found that sales for vegetables at the Stanford cafeteria jumped 25% when ‘indulgent’ labels were applied. How can you apply similar labels to your healthcare products?
The Hawthorne Effect is a cognitive bias that refers to the idea that people change their behaviour when they are observed. The Zusha campaign in Kenya illustrates how this bias can be leveraged to achieve the desired behavioural change, and in this case, save lives.
How can you nudge your customers in the right direction? To learn more about how policymakers around the globe are utilising nudges, check out this article from the Economist.
How does the appearance of an object impact its likelihood of being recycled? How important are the shapes of trashcans? Can too many recycling bins actually encourage over-consumption? Check out this article for more examples of Behaviour Science in recycling.
Medisafe has partnered with pharmaceutical companies to essentially create a ‘glorified alarm clock’ to remind patients when to take their medicine. This mobile platform focuses on adherence tech and uses machine learning to personalize the experience for each user.
Check out the article to learn more.
The ‘Choosing Wisely’ Campaign is led by the ABIM Foundation and Consumer Reports and hopes to cultivate meaningful conversations between clinicians and patients about avoiding unnecessary medical tests, treatments, and procedures. The threat are cognitive biases that impact clinician decision-making.
Vending machines have offered convenient access to snacks and beverages, but entrepreneurs around the world are now stocking them with products ranging from cycling helmets in Melbourne to needle exchanges in Las Vegas. This demonstrates an effort to make access to these products easier for consumers.
Check out this article for more unusual vending machines across the globe. http://edition.cnn.com/2017/05/02/health/health-vending-machines/index.html
A new study published in the journal of American Medical Association (JAMA) suggests that when teaching hospitals place restrictions on drug reps, doctors tend to use more generics. While conflicts of interest have long existed in healthcare, this research brings new attention to the impact of the relationships between doctors and drug reps.
Uber’s company structure differs from others in that it treats its drivers as contracted workers rather than employees. While this reduces its labour costs, it means that Uber cannot dictate hours to its workers. Instead, they must employ a series of behavioural tools to get drivers to work when they want them to work.
Sometimes a well-intended action does not lead to the desired outcome. Consider the Indian government’s efforts to provide toilets to rural villages. The government built the toilets but people did not use them. This is ultimately failure to conduct proper research before implementing a plan.
Check out this video created by the World Bank about improving sanitation conditions in rural India.