We do market research differently.
Our approach is what we like to call behaviour strategy,
and it’s all about helping marketers overcome their challenges in changing customers behaviour.
Behaviour strategy not only challenges the practice of traditional marketing, it puts insight back into the driving seat of strategy and execution.
Learn how behaviour strategy can improve your business outcomes ⟶
What is it?
Applying Behaviour Strategy
to the business of health
& better outcomes
Human beings are undoubtedly social creatures by nature. Because of this, it’s no surprise that the results from a UK trial published in the Resurgence & Ecologist magazine demonstrate the importance of community support in regard to health.
A campaign in Australia to reduce prescribing antibiotics in the primary care setting has been largely successful, according to The Medical Republic. In part, this has been down to using a key behavioural science principle called the Hawthorne Effect.
Wellth is a New York-based digital health company, employing behavioural economics to help healthcare and insurance organisations improve overall health outcomes for their customers and avoid preventable costs.
An Australian anaesthetist has sparked a global movement #TheatreCapChallenge, encouraging surgical staff to don their names and positions on their scrub caps in an effort to reduce confusion in operating theatres and improve patient safety.
Our Managing Director Neil Doyle was recently interviewed by the Word Vietnam for an article published on August 10, 2017. This article explores the seemingly rational or irrational behaviour of decision-making. To view the text in the original format, please click the following link:
Pokémon, Beanie Babies, Furbies, Tamagotchi, and now fidget spinners? What makes these products ‘go viral’ and why do kids want them so badly? Although there has been a great deal of research in this area, Margo Bergman an economist from the University of Washington suggests that it reflects the tendency of humans to look toward others for information, and this is not limited to just children!
New Zealand, a peaceful country in the South Pacific with relatively high ethnic diversity, is facing a growing number of complaints concerning racial discrimination according to the country’s human rights commission. To curb this trend, they’ve launched a clever campaign to reframe the debate within the country. Watch the campaign video here, featuring Hollywood Director Taika Waititi.
How can Behavioural Economics be used to benefit your business’s bottom line?
A recent study in the US found that sales for vegetables at the Stanford cafeteria jumped 25% when ‘indulgent’ labels were applied. How can you apply similar labels to your healthcare products?
The Hawthorne Effect is a cognitive bias that refers to the idea that people change their behaviour when they are observed. The Zusha campaign in Kenya illustrates how this bias can be leveraged to achieve the desired behavioural change, and in this case, save lives.