We do market research differently.
Our approach is what we like to call behaviour strategy,
and it’s all about helping marketers overcome their challenges in changing customers behaviour.
Behaviour strategy not only challenges the practice of traditional marketing, it puts insight back into the driving seat of strategy and execution.
Learn how behaviour strategy can improve your business outcomes ⟶
What is it?
Applying Behaviour Strategy
to the business of health
& better outcomes
SERMO’s drug-rating system for doctors by doctors has garnered over 655,000 ratings on over 4,000 medications in the last year. SERMO is now the number one social network for doctors in the US and globally providing a safe space to solve and discuss medical cases and issues and to rate treatments. Additionally, it offers honoraria for doctors who share their opinions. The popularity of SERMO and the transformation it represents highlights the importance of developing a multi-faceted strategy across communication touchpoints in a rapidly changing digital landscape. Healthcare marketers must stay up to date with this on-going digital transformation in order to maximise the effectiveness of their marketing spend and to better serve the needs of doctors across the globe.
To illustrate how some of this big data (information about our likes and dislikes in regard to music, books, and television) can say a lot about who we are as people, check out this quiz designed by the Australian Cultural Fields project that unravels what our habits suggest about our social class. Don’t worry, it only takes about 5 minutes!
Cape Town, South Africa, home to 3.4 million residents, could soon be the first major city in the world to run out of water—a day that’s been dubbed ‘Day Zero.’ Day Zero could happen as early as mid-July if there’s no significant rain, and residents will have to travel to one of the city’s 200 collections points to receive their daily ration of 25 litres per person.
Human beings are undoubtedly social creatures by nature. Because of this, it’s no surprise that the results from a UK trial published in the Resurgence & Ecologist magazine demonstrate the importance of community support in regard to health.
A campaign in Australia to reduce prescribing antibiotics in the primary care setting has been largely successful, according to The Medical Republic. In part, this has been down to using a key behavioural science principle called the Hawthorne Effect.
Wellth is a New York-based digital health company, employing behavioural economics to help healthcare and insurance organisations improve overall health outcomes for their customers and avoid preventable costs.
An Australian anaesthetist has sparked a global movement #TheatreCapChallenge, encouraging surgical staff to don their names and positions on their scrub caps in an effort to reduce confusion in operating theatres and improve patient safety.
Our Managing Director Neil Doyle was recently interviewed by the Word Vietnam for an article published on August 10, 2017. This article explores the seemingly rational or irrational behaviour of decision-making. To view the text in the original format, please click the following link:
Pokémon, Beanie Babies, Furbies, Tamagotchi, and now fidget spinners? What makes these products ‘go viral’ and why do kids want them so badly? Although there has been a great deal of research in this area, Margo Bergman an economist from the University of Washington suggests that it reflects the tendency of humans to look toward others for information, and this is not limited to just children!
New Zealand, a peaceful country in the South Pacific with relatively high ethnic diversity, is facing a growing number of complaints concerning racial discrimination according to the country’s human rights commission. To curb this trend, they’ve launched a clever campaign to reframe the debate within the country. Watch the campaign video here, featuring Hollywood Director Taika Waititi.