SERMO: 'Yelp' for Drugs

SERMO:  'Yelp' for Drugs

SERMO’s drug-rating system for doctors by doctors has garnered over 655,000 ratings on over 4,000 medications in the last year.  SERMO is now the number one social network for doctors in the US and globally providing a safe space to solve and discuss medical cases and issues and to rate treatments.  Additionally, it offers honoraria for doctors who share their opinions. The popularity of SERMO and the transformation it represents highlights the importance of developing a multi-faceted strategy across communication touchpoints in a rapidly changing digital landscape.  Healthcare marketers must stay up to date with this on-going digital transformation in order to maximise the effectiveness of their marketing spend and to better serve the needs of doctors across the globe.

Big Data: What your habits reveal about your social class

Big Data:  What your habits reveal about your social class

To illustrate how some of this big data (information about our likes and dislikes in regard to music, books, and television) can say a lot about who we are as people, check out this quiz designed by the Australian Cultural Fields project that unravels what our habits suggest about our social class. Don’t worry, it only takes about 5 minutes!

Cape Town: Nudges to Save Water

Cape Town:  Nudges to Save Water

Cape Town, South Africa, home to 3.4 million residents, could soon be the first major city in the world to run out of water—a day that’s been dubbed ‘Day Zero.’   Day Zero could happen as early as mid-July if there’s no significant rain, and residents will have to travel to one of the city’s 200 collections points to receive their daily ration of 25 litres per person. 

How Behavioural Economics can help reduce GP over-prescription of antibiotics

How Behavioural Economics can help reduce GP over-prescription of antibiotics

A campaign in Australia to reduce prescribing antibiotics in the primary care setting has been largely successful, according to The Medical Republic. In part, this has been down to using a key behavioural science principle called the Hawthorne Effect.



An Australian anaesthetist has sparked a global movement #TheatreCapChallenge, encouraging surgical staff to don their names and positions on their scrub caps in an effort to reduce confusion in operating theatres and improve patient safety. 

'Moments of Truth' Irrational Decisions

'Moments of Truth'  Irrational Decisions

Our Managing Director Neil Doyle was recently interviewed by the Word Vietnam for an article published on August 10, 2017.  This article explores the seemingly rational or irrational behaviour of decision-making.  To view the text in the original format, please click the following link:

Follow the Herd: Fad Toys

Follow the Herd:  Fad Toys

Pokémon, Beanie Babies, Furbies, Tamagotchi, and now fidget spinners?  What makes these products ‘go viral’ and why do kids want them so badly?  Although there has been a great deal of research in this area, Margo Bergman an economist from the University of Washington suggests that it reflects the tendency of humans to look toward others for information, and this is not limited to just children! 

New Zealand: Racism Needs Your Help to Survive

New Zealand:  Racism Needs Your Help to Survive

New Zealand, a peaceful country in the South Pacific with relatively high ethnic diversity, is facing a growing number of complaints concerning racial discrimination according to the country’s human rights commission.  To curb this trend, they’ve launched a clever campaign to reframe the debate within the country.  Watch the campaign video here, featuring Hollywood Director Taika Waititi. 


Medisafe: More Than Just a Reminder

Medisafe:  More Than Just a Reminder

Medisafe has partnered with pharmaceutical companies to essentially create a ‘glorified alarm clock’ to remind patients when to take their medicine.  This mobile platform focuses on adherence tech and uses machine learning to personalize the experience for each user. 

Check out the article to learn more.

Choosing Wisely?

Choosing Wisely?

The ‘Choosing Wisely’ Campaign is led by the ABIM Foundation and Consumer Reports and hopes to cultivate meaningful conversations between clinicians and patients about avoiding unnecessary medical tests, treatments, and procedures. The threat are cognitive biases that impact clinician decision-making.


Not Your Average Vending Machine...

Not Your Average Vending Machine...

Vending machines have offered convenient access to snacks and beverages, but entrepreneurs around the world are now stocking them with products ranging from cycling helmets in Melbourne to needle exchanges in Las Vegas.  This demonstrates an effort to make access to these products easier for consumers. 

Check out this article for more unusual vending machines across the globe.

Time to Consider More Than Just Detailing

Time to Consider More Than Just Detailing

A new study published in the journal of American Medical Association (JAMA) suggests that when teaching hospitals place restrictions on drug reps, doctors tend to use more generics.  While conflicts of interest have long existed in healthcare, this research brings new attention to the impact of the relationships between doctors and drug reps.