Introducing the nudge: Loss Aversion

So what exactly is a nudge? We like to think of it as any marketing action built around one of the short-cuts people use in everyday decision making. Behavioural science has identified well over a hundred of these short-cuts, so it can get all very messy very quickly. Today, however, we will introduce you to just one – Loss Aversion.

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BlogAndrew DeLeeuwComment
Why people deny facts

One of the biases in Behavioural Science is called the Confirmation Bias, which refers to the tendency to search for, interpret, and recall information in a way that confirms one’s pre-existing beliefs.   A professor from the University of Winnipeg conducted a psychology experiment to better understand this bias…

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BlogAndrew DeLeeuwComment
How to make exercise habits 'stick' in the new year

It’s the start of the new year, and we all generally start out with good intentions of keeping our resolutions, which often include diet and exercise.  We have a lot of enthusiasm at the beginning, but it begins to wane over time.  Here are some tips to help you stick your fitness goals by leveraging the power of Behavioural Science.

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BlogAndrew DeLeeuwComment
SERMO: 'Yelp' for Drugs

SERMO’s drug-rating system for doctors by doctors has garnered over 655,000 ratings on over 4,000 medications in the last year.  SERMO is now the number one social network for doctors in the US and globally providing a safe space to solve and discuss medical cases and issues and to rate treatments.  Additionally, it offers honoraria for doctors who share their opinions. The popularity of SERMO and the transformation it represents highlights the importance of developing a multi-faceted strategy across communication touchpoints in a rapidly changing digital landscape.  Healthcare marketers must stay up to date with this on-going digital transformation in order to maximise the effectiveness of their marketing spend and to better serve the needs of doctors across the globe.

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Cape Town: Nudges to Save Water

Cape Town, South Africa, home to 3.4 million residents, could soon be the first major city in the world to run out of water—a day that’s been dubbed ‘Day Zero.’   Day Zero could happen as early as mid-July if there’s no significant rain, and residents will have to travel to one of the city’s 200 collections points to receive their daily ration of 25 litres per person. 

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#TheatreCapChallenge

An Australian anaesthetist has sparked a global movement #TheatreCapChallenge, encouraging surgical staff to don their names and positions on their scrub caps in an effort to reduce confusion in operating theatres and improve patient safety. 

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BlogAndrew DeLeeuwComment