Behaviour Change is contagious!

Telling people what to do is often ineffective. However, by changing what people think of as socially acceptable we can 'nudge' them in a certain direction. Here is an article that talks about how the reduction in drink driving is more about what is socially acceptable rather than more severe punishment. Every marketer should ask themselves; 'what are the norms that shape my category and how can I influence these?'

http://www.bbc.co.uk/news/magazine-24745784

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