Choice architecture in policy-making

What could the government do to attract more organ-donors when the public is unwilling? In Wales, they have employed a ‘soft opt-out system’. This case illustrates a gentle twist of choice architecture can make a big difference in achieving a larger number of donated organs.

http://www.theguardian.com/society/2013/jun/30/opt-out-organ-donation-scheme-uk-wales

4040 CreativeComment