Costless Business Applications through 6 Principle of Persuasion

'Science of Persuasion' by Robert Cialdini and Steve Martin explains well how 6 of the short cuts Reciprocity, Scarcity, Authority, Consistency, Linking and Consensus guide our behaviours. They also give examples of how business has been using these short cuts in persuading their customers.
 

https://www.youtube.com/watch?v=cFdCzN7RYbw

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