Researchers starting to embrace new thinking?

ESOMAR best paper nomination 2011

Behaving economically with the truth - How behavioural economics can help research to better understand, identify and predict behaviour. Authors: Orlando Wood, Alain Samson, Peter Harrison.

The above paper was nominated for best paper by ESOMAR in 2011. Researchers are starting to consider the importance of behavioural economics and its impact on consumer behaviour.

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