Stayin' Alive

How can you get people with no medical knowledge able to do cardiopulmonary resuscitation (CPR) in an emergency? The Stayin’ Alive campaign successfully uses Behaviour Economics to achieve its goal. 

'Hands-only CPR Vinnie TVC' shows how simple it is to perform CPR when instructed in an emotionally tangible way using the beat from the Bee Gee's classic song.

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