Turning negative into positive

Each year, many of us put 'get in shape' as one of our New Year resolutions - as this happens every year, clearly something is not working! One solution could be a new app/ website called GymPac. This uses Behavioural Economics principles to nudge you off the couch and into the gym. Read on to find out how a negative can help lead to a positive.

http://techcrunch.com/2012/01/01/gympact-launches-to-help-you-keep-your-fitness-resolutions-by-paying-if-you-dont/

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