How to Encourage People to Donate More
Social Swipe a creative charity donation billboard that encourages people to donate by making use of instant altruism.
Hamburg-based agency Kolle Rebbe used an interactive donation poster that accepted credit cards with just a swipe and then showed the donors the result of their donation on the spot.
Swiping a credit card triggers an animation sequence that shows just what that simple donation can do to help.
Enjoy the clip: