In the age of “Big Data” there is more information available than ever before; and while there are serious concerns over how this data is managed and used, there are significant opportunities for healthcare marketers as well.
Big data offers the benefit of knowing your customer holistically and understanding the various components that shape how they think, feel, and act. As healthcare marketers, we can look to this broader lifestyle data as a means to better segment clinicians and patients.
To illustrate how some of this big data (information about our likes and dislikes in regard to music, books, and television) can say a lot about who we are as people, check out this quiz designed by the Australian Cultural Fields project that unravels what our habits suggest about our social class. Don’t worry, it only takes about 5 minutes!