Smoking: If you care about us, then what about you?

People do things that are not always in their best interest.  Consider smoking, for example.  Everyone knows that smoking is bad for you, but many people continue to do it.  Why?

Check out this video from the Behavioural Science Guys as they explore why and demonstrate how reframing your approach can lead to unexpected results. 

The Behavioral Science Guys, a.k.a. the New York Times bestselling authors David Maxfield and Joseph Grenny, provide some behavioral science you can use to help your loved ones change their bad habits. What's the trick? Too often, our instinct is to lecture our loved ones with information they are already aware of.