For many of our clients we not only wrap consultative services around research, we also offer consultancy as a stand-alone service

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A typical case study…

Our client was a global pharmaceutical company that wanted to support its country teams by providing a ‘global playbook’ that could be tailored to local markets to support a new product launch

We ran a dynamic, interactive workshop process with teams in 15 markets around the globe. Within each time-zone we ran a series of 3 workshops with team tasks between each session.

In each workshop stream we;

•       Mapped the current patient journey and key leakage points.

•       Used a behavioural science framework to identify behaviour-change strategies to address each leakage point

•       Defined clinician personas and pain points.

•       For each persona, develop emotional selling stories

We collated findings into a launch playbook to be used at the country level

·      Emotional compelling value propositions

·      ‘Behavioural nudges’ to change key stakeholder behaviour along the patient journey

·      Key selling stories and challenger questions to be tailored by market

Supported local teams to determine which materials are most suitable, how to verbalise, and how to prioritise channel