AdoptToolkit: A fresh perspective on driving treatment adoption

Our global pharmaceutical clients face similar challenges around driving treatment adoption, whether it is launching a new product or maximizing the lifespan of a mature product.

Often in healthcare, marketers tend to rely heavily on clinical data to change prescribers’ behaviour, but this is not always effective. Prescribers are people too which means even physicians make choices that are not exclusively based on clinical data!

Behavioural science is an emerging discipline that seeks to explain how and why people make decisions. It encompasses the full range of contextual, social, and emotional factors that influence choice. Depending on who you ask, there are well over 100 different behavioural biases or “mental shortcuts” that our brains rely on to make decisions quickly.

DeltaMV has honed its experience in applying behavioural science over the years and simplified this ever-expanding field into a concise tool that every healthcare marketer should have at their disposal.

We call this ideation tool the AdoptToolkit, and it consists of 25 cards—each card includes a definition of a behavioural bias on the front and thought starters on the back.

The thought starters are tailored to the world of healthcare marketing with a focus on driving treatment adoption.

The AdoptToolkit is a tool to generate innovative solutions and it just might help you develop winning solutions for your current treatment adoption challenge.

To learn more about this tool and even get your hands on the AdoptToolkit, reach out to us at Innovation@deltamv.com.