One of the biases in Behavioural Science is called the Confirmation Bias, which refers to the tendency to search for, interpret, and recall information in a way that confirms one’s pre-existing beliefs. A professor from the University of Winnipeg conducted a psychology experiment to better understand this bias…
Read MoreIt’s the start of the new year, and we all generally start out with good intentions of keeping our resolutions, which often include diet and exercise. We have a lot of enthusiasm at the beginning, but it begins to wane over time. Here are some tips to help you stick your fitness goals by leveraging the power of Behavioural Science.
Read MoreWe all know saving money for the future is important, but it can be challenging when our brains are hard-wired to focus on the present pleasure rather than the future benefits.
Read MoreAs healthcare marketers, we emphasise that the patient is at the heart of everything we do. We repeat this phrase over and over again until it’s almost cliché, but sometimes we need a more tangible reminder of what it’s like to be one of the patients that we serve.
Read MoreLet’s face it—no one likes waiting in queue—so why do we do it?
Read MoreSERMO’s drug-rating system for doctors by doctors has garnered over 655,000 ratings on over 4,000 medications in the last year. SERMO is now the number one social network for doctors in the US and globally providing a safe space to solve and discuss medical cases and issues and to rate treatments. Additionally, it offers honoraria for doctors who share their opinions. The popularity of SERMO and the transformation it represents highlights the importance of developing a multi-faceted strategy across communication touchpoints in a rapidly changing digital landscape. Healthcare marketers must stay up to date with this on-going digital transformation in order to maximise the effectiveness of their marketing spend and to better serve the needs of doctors across the globe.
Read MoreTo illustrate how some of this big data (information about our likes and dislikes in regard to music, books, and television) can say a lot about who we are as people, check out this quiz designed by the Australian Cultural Fields project that unravels what our habits suggest about our social class. Don’t worry, it only takes about 5 minutes!
Read MoreCape Town, South Africa, home to 3.4 million residents, could soon be the first major city in the world to run out of water—a day that’s been dubbed ‘Day Zero.’ Day Zero could happen as early as mid-July if there’s no significant rain, and residents will have to travel to one of the city’s 200 collections points to receive their daily ration of 25 litres per person.
Read MoreHuman beings are undoubtedly social creatures by nature. Because of this, it’s no surprise that the results from a UK trial published in the Resurgence & Ecologist magazine demonstrate the importance of community support in regard to health.
Read MoreA campaign in Australia to reduce prescribing antibiotics in the primary care setting has been largely successful, according to The Medical Republic. In part, this has been down to using a key behavioural science principle called the Hawthorne Effect.
Read MoreWellth is a New York-based digital health company, employing behavioural economics to help healthcare and insurance organisations improve overall health outcomes for their customers and avoid preventable costs.
Read MoreAn Australian anaesthetist has sparked a global movement #TheatreCapChallenge, encouraging surgical staff to don their names and positions on their scrub caps in an effort to reduce confusion in operating theatres and improve patient safety.
Read MoreOur Managing Director Neil Doyle was recently interviewed by the Word Vietnam for an article published on August 10, 2017. This article explores the seemingly rational or irrational behaviour of decision-making. To view the text in the original format, please click the following link:
http://www.wordvietnam.com/people-culture/the-stories/moments-of-truth
Read MoreNew Zealand, a peaceful country in the South Pacific with relatively high ethnic diversity, is facing a growing number of complaints concerning racial discrimination according to the country’s human rights commission. To curb this trend, they’ve launched a clever campaign to reframe the debate within the country. Watch the campaign video here, featuring Hollywood Director Taika Waititi.
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How can Behavioural Economics be used to benefit your business’s bottom line?
Read MoreA recent study in the US found that sales for vegetables at the Stanford cafeteria jumped 25% when ‘indulgent’ labels were applied. How can you apply similar labels to your healthcare products?
Read MoreThe Hawthorne Effect is a cognitive bias that refers to the idea that people change their behaviour when they are observed. The Zusha campaign in Kenya illustrates how this bias can be leveraged to achieve the desired behavioural change, and in this case, save lives.
Read MoreHow does the appearance of an object impact its likelihood of being recycled? How important are the shapes of trashcans? Can too many recycling bins actually encourage over-consumption? Check out this article for more examples of Behaviour Science in recycling.
Read MoreThe ‘Choosing Wisely’ Campaign is led by the ABIM Foundation and Consumer Reports and hopes to cultivate meaningful conversations between clinicians and patients about avoiding unnecessary medical tests, treatments, and procedures. The threat are cognitive biases that impact clinician decision-making.
Read MoreVending machines have offered convenient access to snacks and beverages, but entrepreneurs around the world are now stocking them with products ranging from cycling helmets in Melbourne to needle exchanges in Las Vegas. This demonstrates an effort to make access to these products easier for consumers.
Check out this article for more unusual vending machines across the globe. http://edition.cnn.com/2017/05/02/health/health-vending-machines/index.html
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