Posts in Blog
Why New Year’s resolutions don’t have to be just once a year

Irrespective of whether you are following the Gregorian or Lunar Calendar, you have probably been thinking about New Year’s resolutions recently. Isn’t it a shame we only seem to do this once a year!

The trick to achieving your desired resolutions is…not to set and forget New Year’s resolutions, but to constantly create new chapters in your mind. If you stuff up, start a new chapter. Reinvent yourself. Not tomorrow, not later today, but now.

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BlogAndrew DeLeeuwComment
Introducing the nudge: Loss Aversion

So what exactly is a nudge? We like to think of it as any marketing action built around one of the short-cuts people use in everyday decision making. Behavioural science has identified well over a hundred of these short-cuts, so it can get all very messy very quickly. Today, however, we will introduce you to just one – Loss Aversion.

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