Behavioural science as a tool for community empowerment: Working with young gay men in Vietnam

BlogAndrew DeLeeuwMay 2, 2021behavioural science, behavioural economics, behaviour change, behavioural change, risky business, nudging, nudge, deltamv, case study, community, workshopComment

‘Social proofing’ the way to environmentally friendly behaviours

BlogAndrew DeLeeuwMarch 26, 2021behavioural science, behavioural economics, behaviour change, behavioural change, social proof, earth hourComment

Make a mark in herstory this International Women’s Day

BlogAndrew DeLeeuwMarch 8, 2021behavioural science, behavioural economics, international women's day, behavioural change, behaviour change, social normsComment

Introducing the nudge: Choice Architecture

One of the key learnings from behavioural psychology is how the way choices are presented can have a big impact on behavioural outcomes. It is not always what customers think and feel around your brand that shapes outcomes.

Introducing the nudge: Loss Aversion

So what exactly is a nudge? We like to think of it as any marketing action built around one of the short-cuts people use in everyday decision making. Behavioural science has identified well over a hundred of these short-cuts, so it can get all very messy very quickly. Today, however, we will introduce you to just one – Loss Aversion.