Rethinking Digital Engagement: Are we losing our audience?

     

Pharma has more ways than ever to engage with doctors—but are we getting it wrong?

In Season 7 of DeltaMV Insight Bites, we explore how two of the industry’s digital channels—email and messaging apps—are shifting from powerful tools to potential pitfalls. Are doctors tuning out? Are we overloading them? And most importantly, how can pharma fix this before it’s too late?

Join us as we uncover real insights from doctors across Asia Pacific and discuss practical strategies to make pharma’s digital engagement more effective and less excessive.

Episode 1 - Email Overload from Pharma

Pharma emails are flooding doctors’ inboxes, but instead of engaging with them, they’re getting ignored. Is pharma abusing email as a channel? In this episode, we dive into how email fatigue is affecting doctor engagement, why most emails aren’t working, and how companies should rethink their strategy.

Episode 2 – Messaging – A More Personal Approach

With email engagement declining, pharma is turning to messaging apps like WhatsApp, LINE, and Zalo to reach doctors in a more direct and personal way. How can pharma avoid repeating the mistakes it made with email?  In this episode, we explore how different countries are using messaging apps, what doctors really think about pharma outreach on these platforms, and why messaging needs to stay conversational, not transactional.

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