Beyond vanity metrics: the 5 numbers you must have for omnichannel success
In this series of podcasts, we talk about the key metrics you need to put in place to manage your omnichannel mission successfully. These metrics go way beyond the simple vanity measures that omnichannel engagement platforms typically produce.
With just 5 key metrics you can answer critical questions such as;
How well am I doing against my competitors?
Where should I invest for maximum impact?
What content is most likely to deliver?
How well have I captured the heart and mind of prescribers as well as their prescribing behaviour?
Episode 1- Beyond vanity metrics
In this episode, we discuss why only looking at internal data such as open-rates, click-thru rates and webinar attendance is at best a very blinkered view of market reality. In addition, we go on to explain that in spite of the promise of AI/ ML models, they are doomed to fail trying to correlate specific omnichannel actions and sales. The ideal model is one that links performance metrics, with marketing and business outcomes. All of this needs to be in a competitive context.
Episode 2- The key business questions
The starting point for defining the ideal set of metrics must be the decisions you need to make in managing omnichannel successfully. In this episode we define what these questions are across performance, marketing outcomes and business outcomes
Episode 3- The five numbers you must have
In this episode we share the actual five metrics and how they support better decision making.
Episode 4- Integrating the key 5 metrics into the business
In the final episode we share what kind of program you need to put in place to capture these 5 metrics. In addition, we go on to share how these can be integrated into the business so that they are the backbone of success not only for omnichannel but across the whole business
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