Dr. Neil Doyle recently was invited to speak to some of the University of Sydney’s brightest and best graduates from the Beta Gamma Sigma International Business Honor Society

DeltaMV recently ran a workshop at Oxford University Clinical Research Unit (OUCRU) in Hanoi giving the team hands-on experience of applying Behavioural Science to tackle antimicrobial resistance (AMR). 

It’s no secret that excessive medicals tests and treatments can lead to extreme financial, emotional, and personal costs; and often they contribute rising healthcare costs, particularly in countries like the United States.  So why do doctors overtreat patients? Research from Behavioural Science suggests that the Hawthorne Effect might help to explain this.

There’s growing evidence to support the claim that reducing our consumption of meat can be better for the planet, because agriculture accounts for about a quarter of the world’s global greenhouse gas emissions.  The challenge, however, is how to encourage people to choose plant-based options over meat-based options more often? 

DeltaMV had a great time speaking in Singapore last week at Quadmark’s “What’s the Future of…?” session on Integrating Behavioural Science into your Business. Check out our short video clip!

One of the biases in Behavioural Science is called the Confirmation Bias, which refers to the tendency to search for, interpret, and recall information in a way that confirms one’s pre-existing beliefs.   A professor from the University of Winnipeg conducted a psychology experiment to better understand this bias…

It’s the start of the new year, and we all generally start out with good intentions of keeping our resolutions, which often include diet and exercise.  We have a lot of enthusiasm at the beginning, but it begins to wane over time.  Here are some tips to help you stick your fitness goals by leveraging the power of Behavioural Science.

We all know saving money for the future is important, but it can be challenging when our brains are hard-wired to focus on the present pleasure rather than the future benefits.  

As healthcare marketers, we emphasise that the patient is at the heart of everything we do.  We repeat this phrase over and over again until it’s almost cliché, but sometimes we need a more tangible reminder of what it’s like to be one of the patients that we serve.   

Let’s face it—no one likes waiting in queue—so why do we do it? 

SERMO’s drug-rating system for doctors by doctors has garnered over 655,000 ratings on over 4,000 medications in the last year.  SERMO is now the number one social network for doctors in the US and globally providing a safe space to solve and discuss medical cases and issues and to rate treatments.  Additionally, it offers honoraria for doctors who share their opinions. The popularity of SERMO and the transformation it represents highlights the importance of developing a multi-faceted strategy across communication touchpoints in a rapidly changing digital landscape.  Healthcare marketers must stay up to date with this on-going digital transformation in order to maximise the effectiveness of their marketing spend and to better serve the needs of doctors across the globe.

To illustrate how some of this big data (information about our likes and dislikes in regard to music, books, and television) can say a lot about who we are as people, check out this quiz designed by the Australian Cultural Fields project that unravels what our habits suggest about our social class. Don’t worry, it only takes about 5 minutes!

Cape Town, South Africa, home to 3.4 million residents, could soon be the first major city in the world to run out of water—a day that’s been dubbed ‘Day Zero.’   Day Zero could happen as early as mid-July if there’s no significant rain, and residents will have to travel to one of the city’s 200 collections points to receive their daily ration of 25 litres per person. 

Human beings are undoubtedly social creatures by nature.  Because of this, it’s no surprise that the results from a UK trial published in the Resurgence & Ecologist magazine demonstrate the importance of community support in regard to health. 

A campaign in Australia to reduce prescribing antibiotics in the primary care setting has been largely successful, according to The Medical Republic. In part, this has been down to using a key behavioural science principle called the Hawthorne Effect.

Wellth is a New York-based digital health company, employing behavioural economics to help healthcare and insurance organisations improve overall health outcomes for their customers and avoid preventable costs.

An Australian anaesthetist has sparked a global movement #TheatreCapChallenge, encouraging surgical staff to don their names and positions on their scrub caps in an effort to reduce confusion in operating theatres and improve patient safety.