Irrespective of whether you are following the Gregorian or Lunar Calendar, you have probably been thinking about New Year’s resolutions recently. Isn’t it a shame we only seem to do this once a year!

The trick to achieving your desired resolutions is…not to set and forget New Year’s resolutions, but to constantly create new chapters in your mind. If you stuff up, start a new chapter. Reinvent yourself. Not tomorrow, not later today, but now.

As behavioural scientists, we can’t help but jump at the opportunity to use #nudges, #priming, #choicearchitecture and #socialnorms to #ShapeTheFuture to be “more equal, more just, equitable, inclusive, sustainable, and healthier” (United Nations, 2021).

How can we engage the public to take preventive measures to combat Covid-19?